More Boring Innovation Please!

In a world where every startup pitch sounds like it was written by ChatGPT on four shots of espresso—"revolutionize," "transform," "reinvent"—it’s time we give a little love to the unsexy stuff. The quiet updates. The process tweaks. The "Hey, what if we just made this form not crash?" kind of moves.

📉 The Disruption Delusion

Everyone wants to be the next Apple, but statistically speaking, you're more likely to be the next “what happened to that company again?” According to McKinsey, approximately 70% of corporate transformations fail.  Why? Because leaders chase moonshots before fixing the printer.

🛠️ Boring Innovation = Real Value

You know what actually drives ROI?

• Automating expense reports.

• Making customer data searchable.

• Replacing the 17-tab spreadsheet your ops lead built in 2017.

It’s not sexy. But it’s scalable. It works. And it builds the operational muscle needed to handle disruption when it does come.

Left: A completely realistic, highly sophisticated AI deepfake of our CEO. Right: Just the real guy trying to figure out where the coffee went ☕🤖

🔁 The Compounding Effect

A 1% efficiency gain across a 1,000-person company is more valuable than a flashy chatbot that looks like your CEO (which, let’s be honest, might be why no one’s using it) and sounds like she's relearning phonics. Those little wins? They compound. They build trust. And they create the kind of culture where real innovation actually happens—from the bottom up.

👀 So, What Should You Do?

Stop pitching disruption. Start fixing friction.

Ask:

• What’s broken that nobody complains about anymore?

• Where are we still copy-pasting things in 2025?

• What’s causing the most "Monday dread"?

Fix that first.

Call it “boring innovation.”

Your CFO will call it “finally.”

Final Thought: The future doesn’t always come with a keynote. Sometimes, it shows up as a cleaned-up dashboard and a well-documented process.

Bonus: Your team might even stop secretly hating your “innovation initiatives.”

Want help finding your company’s best boring opportunities? Let’s chat.